 |
2005 GENERAL ADVERTISING/NATIONAL RATES
COVER PREMIUMS |
OPEN |
2ND COVER |
3RD COVER |
4TH COVER |
1X |
$3,580 |
$3,294 |
$3,030 |
$3,759 |
3X |
$3,473 |
$3,195 |
$2,940 |
$3,646 |
6X |
$3,368 |
$3,099 |
$2,851 |
$3,537 |
9X |
$3,267 |
$3,006 |
$2,766 |
$3,431 |
12X |
$3,169 |
$2,916 |
$2,683 |
$3,328 |
|
4/COLOR |
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1X |
$2,971 |
$2,377 |
$1,783 |
$1,195 |
3X |
$2,882 |
$2,306 |
$1,730 |
$1,159 |
6X |
$2,796 |
$2,237 |
$1,678 |
$1,124 |
9X |
$2,712 |
$2,170 |
$1,628 |
$1,091 |
12X |
$2,631 |
$2,105 |
$1,579 |
$1,058 |
|
B&W |
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
1/6 Page |
1X |
$2,685 |
$2,148 |
$1,611 |
$1,079 |
$540 |
3X |
$2,604 |
$2,083 |
$1,562 |
$1,047 |
$524 |
6X |
$2,526 |
$2,021 |
$1,516 |
$1,016 |
$508 |
9X |
$2,450 |
$1,960 |
$1,470 |
$985 |
$493 |
12X |
$2,377 |
$1,902 |
$1,427 |
$956 |
$478 |
Two color rates are 5% less than four color rates.
15% discount to recognized agencies.
note: all rates are subject to change
Gentlemen's Spot Magazine or (G-Spot) is the ultimate men's lifestyle
magazine. Where we explore all the right areas.
| AUDIENCE |
COMPOSITION |
| Male |
79% |
| Female |
21% |
| A |
A |
| Age 18-34 |
59% |
| Age 35+ |
41% |
| Median Age |
29.2 |
| |
|
| HHI $100,000 + |
30% |
| Median |
$70,254 |
| A |
|
| Attended/College Graduate + |
68% |
| A |
|
| Married |
32% |
| Single |
68% |
| A |
A |
G-Spot Magazine Production Requirements:
Magazine Trim Size: 8 1/4" x 10 7/8" Binding Method: Perfect Bound Printing Process: Web Offset
DIGITAL Files
Media
Zip Disc or CD-ROM/DVD No Mac
Media Labeling Requirements
Issue date, agency name, phone number, vendor name, list of contents, advertiser, contact person, ad number/name, file name/number.
High-End File Formats
TIFF/IT-P1 (Jpg,Pdf), require files at 300dpi or higher resolution.
Desktop Element Formats
TIFF (images/scans), EPS (images/scans), PICT (images/scans), PostScript Type 2 (fonts), EPS (Encapsulated PostScript) portrait, right-reading only. No native application file formats.
Type of Proofs
Direct-Digital Color Proofing (Kodak Approval, Screen True Rite, etc.), Ink Jet (Scitex IRIS, Dupont Waterproof, etc.), film-based proof (Matchprint, Cromalin, Fuji, Signature, etc.).
Color Calibration
SWOP standards, GATF/SWOP approved scales, targets and control patches. Include 5%, 25%, 50%, 75%, 95%, 100% CMYK control patches.
Desktop Instructions
Build pages to trim size and extend bleed beyond page edge. Use stylized fonts and do not apply style attributes to basic fonts. All elements must be placed at 100% size. Avoid rotation and cropping of images in layout program. Include all fonts, images/scans, logos/artwork. Do not nest EPS files in other EPS files. Pantone colors must be in CMYK mode. All images/scans must be in CMYK mode. Total area density should not exceed SWOP density of 300%.
Additional Instructions
• The black text should be merged with the LW file. Supply one composite LW and CT file per page. Single page image area should be no more than trim plus bleed.
Content and Position Proofs
• Supply hard copy proofs that match each supplied digital file. Proofs must be provided at 100% size.
National Editions
Covers and inside pages: printed web offset. Covers, full inside pages and two-page spreads. Preferred material is digital media.
Binding: perfect
Three columns to a page
Column width: 21⁄4" (131⁄2 picas)
Column depth: 10"
|
NON-BLEED SIZES |
BLEED SIZES |
Pages and covers |
7" x 10" |
8 1/2" x 11 1/8" |
2/3 page (2 columns) |
5" x 10" |
5 3/8" x 11 1/8" |
1/2 page Vertical |
4"x10" |
4 3/8"x11 1/8" |
1/2 page Horizontal |
7"x4 7/8 " |
8 1/2"x5 1/2" |
| 1/3 page Vertical |
2"x10" |
2 1/2" x 11 1/8" |
| 1/3 page Square |
4 7/8"x4 5/8" |
5 3/8" x 5 1/8" |
| 1/6 page (half-column) |
2 1/4" x 4 15/16" |
|
| Spread (includes gutter bleed) |
15 " x 10" |
17" x 11 1/8" |
| Publication trim size |
|
8 1/4" x 10 7/8" |
Follow S.W.O.P. recommended standard specifications except for the following:
a. Any printed matter intended to remain after trimming must be kept 3/8" in from any trimmed edge as a safety precaution. Publisher recommends that type, lettering and rules be avoided on spreads to allow for some variation in folding and alignment of pages.
b. Copy and layout should be designed when possible so that the ad can be positioned on either side (to permit positioning on either right- or left-hand pages) and 1/8" trim top and bottom. Allow 1/8" on each page of double spread in gutter for type safety margin.
c. Solid blacks: Publisher recommends 30% yellow, 30% red, 60% blue and 100% black.
d. Offset film requirements: Screened lithographic material required for all advertising—color and black & white. To ensure register, all film must be dimensionally stable and of identical gauge with register marks outside image area. All film should be in one piece for 2/Color and 4/Color ads.
e. Offset screen ruling: 4/Color: 133 to 150 line screen; 2/Color and black & white: 133 line screen.
f. Offset inks: Proof wet. Rotation: (1) yellow; (2) red; (3) blue; (4) black. Ink density not to exceed 300%. Proof head to foot. Special colors are limited; consult publisher.
g. Number of proofs—offset: 4/Color: 4 complete proofs; 2/Color: 4 complete proofs; black & white: 4 proofs.
h. Matchprint or Fuji proofs are acceptable. Either system must follow SWOP alternatives to press proofing, including print control (Brunner or GCA-GATF color bar) guides.
i. Advertising files returned upon written request. All other files retained for 12 months only, after which it is destroyed. Advertisements for which complete material is not received at least 5 working days before closing will not be entitled to privileges of OK or revision.
Production Information
Send all contracts and insertion orders, along with two proofs, to:
c/o Joey Russo
G-Spot Magazine
P.O. Box 25154
Tampa, Fl 33623-5154
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